Clik here to view.
Daylight Saving Time, Targeting Strategies and the Future of Agencies in this...
TweetThis has been quite the week, first with the clocks springing forward, then with this wacky rollercoaster weather once again, at least in the northeast, so my body doesn’t know if it should be...
View ArticleClik here to view.
Friday Finds: Trends in media advertising - today and for the future
TweetIt’s a very exciting time to be in the advertising business for just about every kind of marketer. It seems that there are more and more ways to engage target advertisers than ever before....
View ArticleClik here to view.
April 1 Brings Memorable Marketing Stunts……No Fooling!
TweetAs a teenager I used to approach each April 1 with great trepidation. Just what April Fool’s trick would I naively fall prey to this year? My track record wasn’t so good.Now it seems that some of...
View ArticleClik here to view.
Friday Finds at the Crossroads of Sports, Marketing and Digital Media
TweetLast weekend, an army of eager children swarmed the (finally snow-free) soccer fields and baseball diamonds in my neighborhood as springtime sports got underway. Just a few days ago, I looked out...
View ArticleClik here to view.
Friday Finds: An Early Look at 2014’s Upfront Season
TweetThere’s something in the air, and it’s not just the pollen that has millions of us suffering from seasonal allergies. It’s upfront season once more, as networks both large and small are talking...
View ArticleClik here to view.
Even if you almost forgot Mother’s Day, other marketers haven’t
TweetHere’s a Friday morning alert for all of you procrastinating sons and daughters like myself: Sunday is Mother’s Day--yes, THIS Sunday. There are still a few hours remaining to run to the mall,...
View ArticleClik here to view.
A Taste of Summer in This Week’s Friday Finds
TweetAs we stand on the verge of the first holiday weekends of the summer season, it means longer days filled with picnics and cookouts, road trips and staycations, warm weather and family adventures...
View ArticleClik here to view.
Upfront Friday 2014: Stories Your Customers Love—Scripted Shows Coming to...
TweetLast week, we introduced you to new scripted shows from networks like AMC, Lifetime and Hallmark, all veterans of original scripted series and movies, as well as Bravo, Animal Planet and E!, all...
View ArticleClik here to view.
Friday Finds: Marketing and the 2014 World Cup
Here we are with just the third-place and championship matches to go in the 2014 FIFA World Cup. It seems like it was just yesterday the buildup was overwhelming, and now we’re ready to watch Germany...
View ArticleClik here to view.
Scoring Big With This Year's World Cup!
This past weekend saw the finale of the three-week sporting event that captured the world’s attention – and in fact, it did more than that. It captured a whole lot of records! In this week’s Friday...
View Article
